Why You Should Pay Attention to What Family Offices Are Doing in Commercial Real Estate Right Now

If you're wondering where the smart money is headed in 2025, here’s a clue: it’s not chasing headlines or short-term hype. It’s flowing—quietly but confidently—into commercial real estate.

According to The Wealth Report 2025 by Knight Frank, 44% of global family offices plan to increase their exposure to commercial real estate over the next 18 months. That’s not just a stat—it’s a signal.

And if you’re serious about growing and protecting your wealth, it’s worth asking: what do they see that you don’t?

Why This Matters to You

Family offices aren’t typical investors. They manage the wealth of ultra-high-net-worth families—people who’ve already built generational wealth and now focus on preserving and growing it over time.

So when they pivot into real estate, especially during uncertain times, you should take notice.

Here’s the mindset they’re operating from:

• Stability matters more than speculation.

• Cash flow beats hope-based investing.

• Tangible assets offer control in a world of volatility.

While others are still glued to stock tickers and headlines, family offices are positioning themselves for the next 5–10 years—and beyond.

If You're Feeling the Market Whiplash…

You’re not alone.

Interest rates, inflation, global tensions—they’ve made traditional investment decisions feel like a moving target. But here’s the truth: in environments like this, real estate has historically served as a hedge. Rents adjust with inflation. Property values tend to hold firm. And best of all, you’re investing in something real—something people need.

Family offices get this. That’s why they’re stepping in while others hesitate.

What They’re Buying—and Why You Might Want To As Well

Certain sectors are standing out:

• Multifamily: Because more people are renting than ever before.

• Industrial: Because e-commerce, logistics, and data centers aren’t slowing down.

• Specialized Assets: Think cold storage, healthcare, senior housing—areas with long-term tailwinds and limited supply.

You don’t need to be a billionaire to follow their playbook. You just need access, education, and the willingness to think differently.

Here’s What You Can Learn from How They Invest

Family offices aren’t interested in quick flips or high-risk gambles. They want:

Off-market deals you won’t find on listing sites.

Direct ownership or co-investment opportunities where they can be hands-on or partner with trusted operators.

Assets that align with their values, including ESG, sustainability, and long-term impact.

So ask yourself:

Are you focused on short-term gains—or long-term legacy?

Are you diversifying into hard assets—or still relying on traditional portfolios?

Are you preparing to act while others wait?

2025 Is a Window. Will You Step Through It?

We’re heading into a season of opportunity. Interest rates may drop. Institutional players are still cautious. Valuations are resetting.

Family offices see this for what it is: a chance to buy smart and hold long.

You can do the same—if you know where to look and who to partner with.

Real estate isn’t just a portfolio play. For many of the wealthiest families in the world, it’s a generational wealth engine.

And it can be for you, too.